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Research papers

A model for single source measurement of external customer satisfaction

This paper is an attempt to bring back Customer Satisfaction research to a precise task, and to present a straightforward method for accomplishing it. The task: point out areas where improvements are most likely to improve the customer retention...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Sergio Meacci, Frans Houweling
June 15, 1993
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Citation

Meacci and Houweling (1993a, June 15). A model for single source measurement of external customer satisfaction. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-model-for-single-source-measurement-of-external-customer-satisfaction